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The complete guide to

Conversion Rate Optimisation


Get your copy now

How to turn more online visitors into customers

  • Spending a lot on ads but not seeing the ROI?
  • Site traffic is steady, but your conversion rate is low
  • Want to reduce your CPC?

Then this is the book for you.

Are you getting the most out of your digital media spend? Is all your hard work resulting in high-volume traffic but a low conversion rate? We are an award-winning CRO team with 20+ years of experience in helping brands understand how to turn clicks into conversions.

This book is a compilation of all our knowledge, experience, and expertise, and we want to share it with you.  

What do you get?

An explanation of how CRO works to both increase conversions and identify new revenue opportunities

  • An experimentation framework that you can use to run tests
  • Snapshots of how CRO is changing thanks to technology such as AI
“All human has worked with Lily O’Brien’s since 2016 on growing revenue via our e-commerce channel. The team has a strong focus on conversion and revenue generation with a customer-centric approach. Their practical, data-driven ideas for A/B testing and CRO have resulted in extremely positive ongoing year-on-year growth for Lily O’Brien’s via our digital channel.”
Jessica Morris, Web Sales Manager, Lily O’Brien’s